We’re for cyclists.

From your lycra warriors and your casual riders, to the ones on training wheels; we believe in making cycling better, in every way we can.

Whether it’s the workday commute, race day, or Sunday — we want to make riding more convenient every day, to help cyclists spend more time on what’s important to them.

Because cycling should be so much more than getting from A to B with some pedalling in-between. It means appreciating the ride, getting exercise, and being a part of a community that shares a common passion for the simple joy of going for a ride.

We’re always pushing for ways to give cyclists more flexibility, so they can focus on the journey ahead.